From static packshots to product films.
Hypothetical observation: a coffee brand moves from isolated product images to a short, connected launch film.
Motion can give a tactile product a stronger introduction. It is a creative hypothesis, not evidence of better conversion.
Inspect the example evidence
A single can on a plain backdrop.
Condensation, product reveal and a short hero finish.
No captured page, source URL or capture date. This fictional observation is not a Firecrawl result. A real brief would link dated evidence here.
Suggested response
Test a coordinated product film alongside still creative.